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Meet the Loaners

Try fashion rental this festive period with scandi favourite wild swans

Rent a festive fit from Wild Swans

Christmas is hectic enough without worrying about what to wear to the next work Christmas-do party and or friends and family get togethers. Budgeting for gifts whilst looking for an affordable yet festive look can be quite the challenge, especially when last year’s Black Friday panic-buy lays lies unworn at the bottom of your wardrobe.

Fashion rental is the perfect solution to saving extra pennies (and wardrobe space) during the festive season. With the UK rental apparel market growing by 62% in 2023 alone (GlobalData), renting designer brands means that you can still look great getting into the Christmas spirit in a way that’s easy on the wallet.

The UK loves to shop for clothes. According to the environmental group Wrap, one in eight people buy a new item of clothing each week while wardrobes hold 1.6 bn unworn garments. A quarter of the clothes we own haven’t been worn in a year.

If you’re considering renting this year’s look, then Wild Swans has the best selection of Scandinavian fashion - browse the rental section of their website to find glamourous looks from Ganni, Essential Antwerp and Stine Goya to name but a few, and all are available to mix and match with striking accessories. Or visit their profile on the LOANHOOD app and have a scroll. Once you’ve sent in your rental request, either pick up from their Islington store or have the looks delivered and you could be wearing a SAMSØE SAMSØE ‘Ytzen’ sequin dress from just £39, a fraction of the retail price!

When you’re done, just return the look for the next person to wear.

Get scrolling on the LOANHOOD app to find your next festive fit and look forward to a more stylish and sustainable new year.

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