This collaboration with the Fashion Communication students at LJMU not only celebrates creativity but also underscores our commitment to supporting the next generation of fashion leaders.

The collaboration aims to provide a platform for emerging talent to showcase their skills in capturing the essence of sustainable fashion. Through this initiative, Loanhood supports our community and the development of industry changemakers.

Wondering what to wear this Christmas? The students have expertly curated looks featuring brands like Realms, Lydia Jackson, Stine Goya, and Naked Wolfe, all available for rent on the Loanhood platform. Discover how you can rock a sustainable wardrobe during the holiday season.

Why is rental important?:

In a world grappling with environmental challenges, people are increasingly seeking sustainable alternatives. Our collaboration emphasises the importance of rental as a sustainable fashion fix.

With Christmas parties, family dinners, and New Year’s celebrations coming up, the most common question on everybody's mind is, “what am I going to wear?”.

Instead of buying new outfits for every occasion, why not rent high quality clothes for a fraction of the cost and with our exclusive collection of emerging designers and independent brands you can really stand out from the crowd.

‍

This Christmas campaign is extra special thanks to the LJMU students.  They brought fresh and innovative perspectives, infusing the shoot with youthful energy and creativity.

Working with items rented from the LOANHOOD community, they created campaigns to show the versatility of rental. This campaign has encouraged the students to think more consciously about making a positive impact in the fashion industry by learning about alternative practices to traditional methods. Their unique vision aligns seamlessly with LOANHOOD’s commitment to pushing boundaries in the world of circular fashion.

The Christmas campaign features a selection of emerging designers and brands available on the LOANHOOD app. These brands align with the values and put the extra back into sustainable fashion.  

"What to Wear This Christmas?"

• Explore our Christmas campaign to discover festive looks that really sparkle

"Need a Sustainable Fashion Fix?"

• Dive into the world of circular fashion with our curated rental options. Learn how sustainable fashion can be accessible and stylish, especially during this crazy party season.

At Loanhood, we believe in empowering the next generation, nurturing creativity, and promoting sustainable choices. Together, let's celebrate a the Christmas season by experimenting with our looks, supporting small independents and making sure we look good whilst doing good.

Look good. Do good. LOANHOOD

‍

Special thanks to Jacqueline McAssey for your endless support and the whole LJMU faculty.

‍

Brands featured:

ETHAN LEYLAND

GINA GRNW

KATIE FRANCE LONDON

LYDIA JACKSON

MUNAT

PARICH3HR

REALMS

ROMMY

THE MARCON COURT PROJECT

WILD SWANS

‍

‍

‍