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Experience Sustainable Fashion at its Best: Loanhood's Swap Shop at Selfridges Birmingham, June 22-25

We're headed for the Midlands to bring the first non transactional pop up event to Birmingham's Bull Ring at the iconic Selfirdges Store! The swap shop by LOANHOOD!!

According to latest figures by Wrap, the average UK adult owns 118 items of clothing but has not worn 26% of them in the last year, calling for new ways to extend the life of unworn pieces that could significantly reduce the environmental cost. Our swap shops team of expert assistants are here to help customers to style and exchange items, dialling up the pleasure, fun and desirability of shopping secondhand.

Embrace the Swap Shop Mindset

Each customer can bring up to five items of men’s and women’s clothing with each individual item worth a resale value of £50 - £300. Our dedicated team will value items in exchange for stamps based on type, brand, and condition, the stamps can be used to select new-to-them pieces from the swap shop in Birmingham and London.

We're super excited to be in Birmingham, known as the "Second City" of the UK! It is a vibrant metropolis and here are the top 3 reasons to visit...

  1. Birmingham has a fascinating history that dates back centuries. It played a significant role during the Industrial Revolution and has a proud heritage in manufacturing and innovation.
  2. The city boasts a thriving arts and cultural scene, with world-class museums, galleries, theaters, and music venues. From the Birmingham Museum and Art Gallery to the Symphony Hall, there is always something exciting to explore.
  3. Green Spaces: Despite being a bustling urban center, Birmingham is blessed with beautiful parks and green spaces. The iconic Cannon Hill Park, Sutton Park, and Botanical Gardens provide serene retreats for relaxation and outdoor activities.
The Iconic Selfridges building in Birminghams Bull Ring


The LOANHOOD Swap shop is part of a wider Selfridges program, Worn Again. A season of secondhand and circular shopping experiences running until August. It brings new destinations, collaborations, ideas and events to customers through Reselfridges, Selfridges’ ecosystem of circular products and services, to make shopping secondhand and circular as easy, exciting and desirable as shopping new season. We feel honoured to be part of this inspiration program and hope that it carries forward beyond being a pop up shop.

Worn Again at Selfridges


Join us for the upcoming Swap Shop in Birmingham from June 22-25, followed by the grand finale in London from July 10-30 Including Thursday Night Lates where you can expect complimentary cocktails from Whitebox Cocktails, ice cream from Little Moons and live music alongside the swap shop!

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