Privacy policy

Last updated: 10 August 2021

LOANHOOD Ltd. (“LOANHOOD” or “we”, “our” or “us”) respects your concerns about privacy. This Privacy Notice (the “Notice”) applies to personal data we collect on and the LOANHOOD app (both website and app will be stated as the “Platform”). This Notice describes the types of personal data we collect, how we use the personal data, where we store it and with whom we share it. We also describe the rights you may have and how you can contact us about our privacy practices.

We are a company registered in England and our registration number is 11989213.

Our registered address is: 10 Danum Drive, York, YO10 4LQ

LOANHOOD is the data controller in respect of personal data that we collect through the Platform or that you provide to us. Our contact details can be found in the How To Contact Us section at the end of this Notice.

Visitors to the Platform are subject to important terms and conditions. Please review our Terms of Service, which govern your visit and use of the Platform.

This Notice complies with the Data Protection Act 2018 accordingly incorporating the EU General Data Protection Regulation (GDPR) and successor legislation (the “Data Protection Laws”).

Data Protection Laws require us to tell you about your rights and our obligations in relation to the processing of your personal data. For more information on your rights please see at 

  1. How we collect information about you

We may collect personal data that you choose to provide to us through the Platform, including, but not limited to, your first and last name, email address, clothes, accessories and shoe sizing, photographs, payment card information, identity documents and personal characteristics such as when you:

  1. Fill out a form on the Platform;
  2. Sign-up to receive direct marketing communications on the Platform;
  3. Sign up for the app
  4. Attend an event that we have organised; or
  5. Communicate with us (for example, on a social media platform or by sending us an email).

When you visit our Platform, we also may collect certain information by automated means using technologies such as cookies, non-cookie-based tokens, web server logs, tracking pixels, and web beacons. Cookies are files that websites send to your computer or other Internet-connected device to identify your browser uniquely or to store information or settings in your browser. Your browser may tell you when you receive certain types of cookies and how to restrict or disable certain cookies.

Non-cookie-based tokens are encoded URL-based identifiers that track email click-thru activity or time-sensitive password reset keys and will work in scenarios where cookies are disabled or a session has not been initiated.

We may also collect personal data in other contexts that we will notify you of at the time.

  1. Information we collect and our legal bases for processing

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and Our lawful bases for doing so:


What we Do

Providing and managing your access to Our Site.

What Data we Use
Name, email address, day and month of birth, designer and other preferences.

Our Lawful Basis


What we Do

Personalising and tailoring your experience on Our Site including understanding customers’ patterns, their needs, the products and services that they are interested in, we analyse shopping histories, browsing histories, customer demographics and market research information. In this way, we identify customers’ groups or segments who display similar behavioural patterns.

What Data we Use

Customer ID, e-mail address, browsing data, IP address, order history, products added to wish list or basket, age, gender, physical address, market research information such as attitudes to fashion, service needs and spend on clothing.

Our Lawful Basis

Legitimate Interests

What we Do

Administering Our Site including monitoring how our websites and Apps are used so that we are able to provide a personalised browsing experience, to help us improve the websites and Apps to make them more user-friendly and help you find products that could be of interest.

What Data we Use

Device information, IP address, analysis of website navigation via cookies event trackers, beacons and other technologies

Our Lawful Basis

Legitimate Interests

What we Do

Administering Our business including calls to our customer service team, which are recorded to ensure a high level of customer service to our customers, to enable staff training and to manage complaints

What Data we Use

Recordings of calls to our Customer service teams, customer name, account ID and order ID.

Our Lawful Basis

Legitimate Interests

What we Do

What Data we Use

Our Lawful Basis

Supplying Our services to you including communicating with you about your order and managing payments for Our services.

Contact details (name, address, postcode, phone number), financial details (credit and debit card details etc), delivery address.


What we Do

What Data we Use

Our Lawful Basis

Personalising and tailoring Our services for you.

Name, email address, day and month of birth, designer and other preferences.


What we Do

What Data we Use

Our Lawful Basis

Supplying you with information by email that you have opted-in-to.

Name, email address, browsing and purchase history, date of consent.


What we Do

What Data we Use

Our Lawful Basis

Push notifications via our websites and Apps to offer goods and services that may be relevant to you. These can be configured in the settings of your device or browser.

Products purchased, viewed, or placed in basket, name, device ID or IP address; language used to navigate and version of your use (country); information on the device and browser you use; date and time when you provided consent to receiving web push notifications; date of creation of the account; date of last visit to our site.


What we Do

What Data we Use

Our Lawful Basis

When you have signed up to take part in our market research programmes.

Name, email address and dependent upon the type of research, other relevant information, for example age or place of domicile may also be collected.


What we Do

What Data we Use

Our Lawful Basis

When we have a service message we need to send you via email confirming your order or returns or informing you of any changes that might affect your order, our service to you or changes to terms and conditions

Name and email address.

Legitimate Interest

What we Do

What Data we Use

Our Lawful Basis

When you make a purchase on any of our websites, we will use some of your personal data to carry out anti-fraud activities: we have a legitimate interest in carrying out this activity to prevent and prosecute any fraudulent activity.

Name, billing and shipping address, email address, phone number, payment information, previous order history.

Legitimate Interest

What we Do

What Data we Use

Our Lawful Basis

When you use our live chat facility to message and talk to our Customer Care team we have a legitimate interest to ensure we handle and manage any query you have regarding the products and services we provide.

Your name, the pages you have viewed and items in your Shopping Bag and any other contact details you might provide to us during the course of the conversation.

Legitimate Interest

What we Do

What Data we Use

Our Lawful Basis

To make size recommendations for specific garments

Your clothes and shoe size, age, weight and details of the fit of the item

Legitimate Interest

What we Do

When you make a purchase on our websites and Apps, we are required to process your personal data to meet our legal obligations in accordance with the tax provisions and other statutory rules which apply.

What Data we Use

We may use your data to establish or exercise our legal rights or to defend against any legal claims.

Identification data and other personal data that may be relevant to the specific legal claim.

Our Lawful Basis

Legitimate Interest

What we Do

When you make a purchase on our websites and Apps, we are required to process your personal data to meet our legal obligations in accordance with the tax provisions and other statutory rules which apply.

What Data we Use

Contact details and details of your financial transaction with us.

Our Lawful Basis

Legal Obligation

What we Do

When we process your information in response to you exercising your data subject rights.

What Data we Use

Name, contact information, purchase history, other information you have specifically requested.

Our Lawful Basis

Legal Obligation

  • Technical data includes your internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Marketing data includes your preferences in receiving marketing from us; communication preferences; responses and actions in relation to your use of our services.
  • We may aggregate anonymous data such as statistical or demographic data for any purpose. Anonymous data is data that does not identify you as an individual. Aggregated data may be derived from your personal data but is not considered personal information in law because it does not reveal your identity.
  • For example, we may aggregate profile data to assess interest in a product or service.

However, if we combine or connect aggregated data with your personal information so that it can identify you in any way, we treat the combined data as personal information and it will be used in accordance with this NoticeEach form and contact method on our Platform varies in the information required and collected. In most cases, an asterisk (*) indicates the required information on a form. You may choose to provide additional information within fields that are not required.

Information that we collect automatically

Our web servers may log information such as your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. The web server logs may also record information such as the address of the web page that referred you to our Platforms and the IP address of the device you use to connect to the Internet. They may also log information about your interaction with the Platforms, such as which pages you visit. To control which web servers collect information by automated means, we may place tags called “web beacons” — small files that link web pages to particular web servers and their cookies.

“Do Not Track” Signals

Your browser settings may allow you to transmit a “Do Not Track” signal to websites and online services you visit. Like many other websites and online services, we do not currently process or respond to “Do Not Track” signals from your browser or to other mechanisms that enable choice.

Both we and others (such as our service providers) may collect personal data about our visitors’ online activities over time and across third-party websites.

  1. How we use information that we obtain

Information that you provide to us

In addition to our uses set out in part 2 above, we may use personal data that you provide to us to respond to your inquiry, for example, to contact you about your request, ask a question, provide announcements about products and future events, conduct surveys, consider your application for employment, and contact you for other reasons related to offering and improving our services. We use the personal data for these purposes because we have a legitimate business interest in providing services to our customers and other interested individuals that is not overridden by your interests, rights and freedoms to protect personal data about you.

To complete and administer your rentals, including processing your payment and provide you with related customer service, including sending notifications for rental requests, reminders to return rentals or finalise a rental you have in your basket as well as invite you to leave reviews.  

Our app allows you to create a user account. We use the information you give us to administer this account, allowing you to do a number of useful things such as managing your rentals, taking advantage of special offers, make future rentals easily and manage your personal settings;

Such use of your data is necessary to perform our contract with you or, before a rental is completed, to take steps at your request prior to entering into a contract.

We may anonymise, aggregate and de-identify the data that we collect and use such anonymised, aggregated and de-identified data for our own internal business purposes, for commercial, statistical and market research purposes, including conducting research on demographics, interests and behaviour. We sometimes ask our customers to take part in market research. Please see the information provided when you are invited to participate to understand what personal data is collected and how your personal data is used further;

  • For internal business/technical operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes and as part of our efforts to keep our website, app, network and information systems secure; 
  • To (a) respond to requests from competent authorities; (b) enforce our company rules, where applicable; (c) protect our operations or those of any of our affiliated businesses; (d) protect our rights and/or that of our affiliated businesses, you or others; and for enforcing or defending legal rights.

In addition to the uses set out above, we may also use the personal data you provide on our Platform to:

  • operate, evaluate, and improve our business;
  • develop new products and services;
  • perform market research;
  • advertise and market our products and services;
  • determine the effectiveness of our advertising and marketing;
  • analyse our products, services, and website;
  • administer the Platform.

We use the personal data for the purposes described above because we have a legitimate interest in operating and improving our business that is not overridden by your interests, rights and freedoms to protect personal data about you.

We may also use the information to protect against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements and industry standards. We use personal data for these purposes when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so by law that applies to us.

Through certain actions when otherwise there is no contractual relationship between us, such as when you browse our platform or ask us to provide you more information about our business, including job opportunities or products and services, you provide your consent to us to process information that may be personal information.

If you have given us explicit permission to do so, we may from time to time pass your name and contact information to selected associates whom we consider may provide services or products you would find useful.

We continue to process your information on this basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists.

You may withdraw your consent at any time by instructing us However, if you do so, you may not be able to use our website or our services further.

Information that we collect automatically

We use personal data that we collect automatically through cookies, non-cookie-based tokens, web beacons, and other automated means for purposes such as customising and enhancing our visitors’ visits to the Platform, facilitating use of the Platform, collecting statistics about your visits to the Platform, and understanding the manner in which our visitors browse the Platform. We also use the information to help diagnose technical and service problems, administer the Platform, and identify visitors to the Platform. We use clickstream data to determine how much time visitors spend on web pages of the Platform, how visitors navigate through the Platform, and how we may tailor the Platform to meet the needs of our visitors. We use the personal data for the purposes described above because we have a legitimate interest in operating and improving our Platform that is not overridden by your interests, rights and freedoms to protect personal data about you.

We also use third-party web analytic services on our Platform, such as those of Webflow.

Webflow uses cookies and web beacons to help us analyze how users use the Platform. The information collected by the cookies and web beacons (including your IP address) is available to them, and they may use the information to evaluate your use of the Platform.

How do we handle your social and third-party logins?

At LOANHOOD we offer you the ability to register your account with your email, Apple account or Facebook. Where you do this, we will receive certain information from your social media provider which often includes your name, email address, friends list, profile picture as well as other information you choose to make publicly available. We may also request access to other permissions related to your account such as friends, check-ins, and likes which you can choose to grant or deny us access. 

If you opt in to LOANHOOD marketing communications, your information is stored securely at  You can opt out at any time via the app under Settings or by directly emailing us at Once you unsubscribe from our mailing list your email will no longer be used but will be stored for up to 2 years before deleting from the Klaviyo platform. 

  1. Cookies

Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit any website or platform. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a platform to provide you with a personalised experience and the platform owner with statistics about how you use the website so that it can be improved.

Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last indefinitely.

Your browser should allow you to delete any cookies that you choose. It also should allow you to prevent or limit their use.

LOANHOOD uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use and typically contain:

  • a unique name set by the Platform that generated it;
  • a value - the information within it that recalls your previous activities;
  • an expiration date, which determines how long the cookie will remain active in your browser before being automatically deleted.

  1. Our Platform 

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

If you choose not to use cookies or you prevent their use through your browser settings, you will not be able to use all the functionality of our website.

Below is a list of the main types of cookies we use, and what we use them for. We described them using the categories recommended by the International Chamber of Commerce in the ICC UK Cookie Guide:

  • to track how you use our platform
  • to record whether you have seen specific messages we display on our platform
  • to keep you signed into our platform
  • to record your answers to surveys and questionnaires on our site while you complete them
  • to record the conversation thread during a live chat with our support team

We use cookies principally because we want to make our platform user-friendly, and we are interested in anonymous user behaviour. Our cookies don’t store sensitive or personally identifiable information. 

Strictly necessary cookies

These cookies are essential in order to enable you to move around the website. Because these cookies are strictly necessary we do not need to ask for your consent to use them.

Performance cookies

These cookies collect information about how visitors use our Platform, for instance which pages visitors go to most often. They may also show us which email or web page visitors clicked through from in order to visit our Platform, and whether you opened an email we sent you. In addition to the uses described above, we may use personal data that you provide to us or that we collect for other purposes.

  1. Information we process because we have a contractual obligation with you

When you create an account on our website, buy a product or service from us, or otherwise agree to our Terms of Service, a contract is formed between you and us.

In order to carry out our obligations under that contract we must process the information you give us. Some of this information may be personal information.

We may use it in order to:

  • verify your identity for security purposes
  • sell products to you
  • provide you with our services
  • provide you with suggestions and advice on products, services and how to obtain the most from using our website

We process this information on the basis there is a contract between us, or that you have requested we use the information before we enter into a legal contract.

We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

Once your information enters the public domain, we have no control over what any individual third party may do with it. We accept no responsibility for their actions at any time. 

Provided your request is reasonable and there is no legal basis for us to retain it, then at our discretion we may agree to your request to delete personal information that you have posted. You can make a request by contacting us at

  1. Information we share with others

Your personal data will be processed by the internal staff of LOANHOOD who have been specifically trained and authorised for this processing. In carrying out the processing for distribution of our products and managing our supply chain.

We do not sell or otherwise disclose personal data that you provide to us or that we collect on our Platform, except as described here. We may share personal data you provide to us or that we collect on the Platform with service providers that perform services on our behalf.

We may share personal data with our affiliates for a number of reasons, including because you have requested information about our affiliates’ products and services.

We may share personal data with service providers that perform services on our behalf such as payment service providers, analytics providers, hosting providers and advisers. All service providers have entered into legally binding agreements requiring them to use or disclose personal data only as necessary to perform services on our behalf or comply with applicable legal requirements.

In addition, we may disclose personal data about you:

(a) if we are required or permitted to do so by law or legal process, for example due to a court order or a request from a law enforcement agency,

(b) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss,

(c) in connection with an investigation of suspected or actual fraudulent or other illegal activity, and

(c) in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, dissolution, or liquidation); and

(d) Governmental bodies and regulators to comply with our legal obligations.

Business transfers

If we sell our business or our company assets are acquired by a third-party, personal data held by us about our members may be one of the transferred assets.

  1. Data Transfers

We may transfer the personal data that we collect about you to recipients in countries other than the country in which the personal data originally was collected. Those countries may not have the same data protection laws as the country in which you initially provided the personal data. When we transfer your personal data to recipients in other countries (such as the U.S.), we endeavour to safeguard your information consistent with the requirements of applicable laws. Further details can be provided upon request.

If you are located in the European Economic Area (“EEA”), we will comply with applicable legal requirements providing adequate protection for the transfer of personal data to recipients in countries outside of the EEA and Switzerland. In all such cases, we will only transfer your personal data if:

  • The country to which the personal data will be transferred has been granted a European Commission adequacy decision;
  • While the CJEU invalidated the Privacy Shield, the Standard Contractual Clauses (SCCs) remain intact for the moment. "Standard Contractual Clauses" shall mean the Standard Contractual Clauses (Controller to Controller) issued by the European Commission and as the same may be updated and/or replaced from time to time; or
  • We have put in place appropriate safeguards in respect of the transfer, for example the EU Model Contracts.

Digital Ocean and the EU-US Privacy Shield

DigitalOcean is committed to protecting your privacy. They are certified under the EU-US Privacy Shield, and you can access their certification here. Although Privacy Shield has been invalidated for data transfers from the EU to the United States, they are still committed to honoring their obligations regarding data protection. For data transfers from Switzerland to the US, DigitalOcean still conforms with the Privacy Shield Framework. DigitalOcean currently utilizes Standard Contractual Clauses in connection with transfers of data from the EEA to the US insofar as the EU-US Privacy Shield is deemed invalidated and other means are not yet in place.

Please also refer to the Data Processing Agreement for more information about data transfers.

ID Verification

We use a number of ID verification processes to include but not limited to Stripe and Passbase.  

Passbase obtains explicit consent from the data subject prior to processing a verification at the point of collection. Their Services privacy policy is included as a disclosure at the point of onboarding/consent request. Access to the Passbase platform requires registered & secured access (credentials).

GDPR requires that where data is stored, the security protocols are comparable to the EU in securing the information. Passbase uses ISO 27001 certified AWS cloud architecture to do so. By obtaining explicit consent from the data subject & providing disclosure at the point of collection they are better able to meet the data subject’s preferences because they retain ownership of the consent to process their data & Passbase acts as a data controller. LOANHOOD will not be sharing any data with Passbase under a sub-processor framework as a result of the above, ensuring full integrity for the data subject. 

Facilitating a transaction via Stripe requires the processing of personal data, such as the cardholder’s name, credit card number, the credit card expiry date, and CVC code. The cardholder’s data is sent from the Stripe user to Stripe via the Stripe API. Stripe then uses the data to complete the transaction within the systems of the credit card networks, which is a function that Stripe performs as a data processor. However, Stripe also uses the data to comply with its regulatory obligations (such as Know Your Customer (“KYC”) and Anti Money Laundering (“AML”), and in this role Stripe is a data controller. You can read Stripes Privacy Policy HERE

  1.  How Long We Keep Information

The time period for which we keep personal data depends on the purpose for which we collected it. In all cases we keep it for as long as necessary to fulfil the purposes for which we collected it. We will then securely destroy the personal data, unless we are legally required to retain it or if we need to retain it in order to comply with our legal obligations (for example, for tax and accounting purposes).

Subject to any applicable legal requirements, we typically retain personal data as follows:

  • Personal data you provide to us through our Platform: we keep this personal data for as long as necessary in order to respond to your request, and for a short further period in case you send us further requests.
  • Personal data you provide when you sign-up to receive direct marketing communications: we keep most of this personal data for the duration of our relationship with you until you opt-out or we do not have any contact with you for a long period of time.
  • We retain membership records for six years after expiration or termination of your membership. 
  • We retain information submitted through our website and the other websites we operate for two years following account closure or contact with you, as applicable. 
  • When you consent to receive marketing communications, we will keep your data until you unsubscribe.

To determine the appropriate retention period for your personal data, we consider the amount, nature, and sensitivity of the personal data, the purposes for which we process your personal data, applicable legal requirements or operational retention needs, and whether we can achieve those purposes through other means.

  1. Complaints regarding content on our website or app

Our app is a publishing medium. Anyone may register and then publish information about himself, herself, themselves or some other person once they have been accepted through our ID verification process. 

We attempt to moderate user generated content, but we are not always able to do so as soon as that content is published.

If you complain about any of the content on our website, we shall investigate your complaint.

If we feel it is justified or if we believe the law requires us to do so, we shall remove the content while we investigate.

Free speech is a fundamental right, so we have to make a judgment as to whose right will be obstructed: yours, or that of the person who posted the content that offends you.

If we think your complaint is vexatious or without any basis, we shall not correspond with you about it.

  1. Information relating to your method of payment

Payment information is never taken by us or transferred to us either through our platform or otherwise. Our employees and contractors never have access to it.

Any credit/debit card payments and other payments you make through our website will be processed by our third-party payment providers and the payment data you submit will be securely stored and encrypted by our payment service providers using up to date industry standards. Please note that we do not ourselves directly process or store the debit/credit card data that you submit.

At the point of payment, you are transferred to a secure page on the website of Stripe. That page may be branded to look like a page on our website, but it is not controlled by us.

We may arrange that card or payment data you submit in connection with your reservation is stored for the purpose of processing any future payments that you make. We will store this data in accordance with our legal obligations under applicable law and only for so long as legally permitted. You may choose to opt out of us holding your card or payment data although this means that you will need to re-supply us with card/payment details for the purpose of making any future purchases or reservations.

As a provider of payment services, Stripe is required to comply with many regulations, including anti-terrorism and anti-money laundering laws. Some of these regulations and laws require Stripe to retain transactional records for a prescribed period of time.

See Stripes full Privacy Policy HERE

  1. Personal identifiers from your browsing activity

Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your geographical location, your Internet service provider and your IP address. We also record information about the software you are using to browse our website, such as the type of computer or device and the screen resolution.

We use this information in aggregate to assess the popularity of the webpages on our website and how we perform in providing content to you.

If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not signed into our website.                     

  1. Your Rights and Choices

13.1 If you are located in the European Economic Area (“EEA”) or Switzerland, you may have the following rights in relation to personal data that we hold about you:

  1. The right to be informed about Our collection and use of your personal data. This Notice should tell you everything you need to know.
  2. To request confirmation of whether we process personal data relating to you, and if so, to request a copy of that personal data;
  3. To request that we rectify or update your personal data that is inaccurate, incomplete or outdated.
  4. To request that we erase your personal data or otherwise dispose of any personal data that we hold on you;;
  5. To request that we restrict the use of your personal data in certain circumstances, such as while we consider another request that you have submitted, for example a request that we update your personal data;
  6. The right to object to Us using your personal data for a particular purpose or purposes.
  7. Where you have given us consent to process your personal data, to withdraw your consent; and
  8. To request that we provide a copy of your personal data to you in a structured, commonly used and machine readable format in certain circumstances; and
  9. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

You may contact us by e-mail or as described in the “How to Contact Us” section below to exercise your rights described above.

You also have the right to lodge a complaint with the data protection supervisory authority in your country. You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you. 

In order to manage rentals via the LOANHOOD app your email address will be stored to allow for notifications only in relation to your rentals.

In order to manage rentals via the LOANHOOD app your email will be stored for communication between Loaners and Borrowers and the LOANHOOD team. You can opt-out for promotional emails at any time. If you would like your email deleted you must cancel your account by emailing Any inactive accounts will be deleted after 24 months of no use. 

  1. Job application and employment

If you send us information in connection with a job application, we may keep it for up to two years in case we decide to contact you at a later date.

If we employ you, we collect information about you and your work from time to time throughout the period of your employment. This information will be used only for purposes directly relevant to your employment. After your employment has ended, we will keep your file for two years before destroying or deleting it.

  1. Communicating with us

When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us in order to reply with the information you need.

We record your request and our reply in order to increase the efficiency of our platform.

We keep personally identifiable information associated with your message, such as your name and email address so as to be able to track our communications with you to provide a high quality service.

  1. Complaining

When we receive a complaint, we record all the information you have given to us.

We use that information to resolve your complaint.

If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

You can also complain to the ICO if you are unhappy with how we have used your data but we ask that you raise your complaint with us first.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane




Helpline number: 0303 123 1113

ICO website:

  1. Access to your personal information

At any time you may review or update personally identifiable information that we hold about you, by signing in to your account on our platform.

To obtain a copy of any information that is not provided on our platform you should contact us to make that request.

After receiving the request, we will tell you when we expect to provide you with the information, and whether we require any fee for providing it to you.

  1. Removal of your information

If you wish us to remove personally identifiable information from our platform, you should contact us to make your request at

This may limit the service we can provide to you.

  1. Verification of your identity 

When we receive any request to access, edit or delete personal identifiable information we shall first take reasonable steps to verify your identity before granting you access or otherwise taking any action. This is important to safeguard your information.

  1. Use of site by children

If you are under 18, you may use our website only with consent from a parent or guardian.

We do not sell products or provide services for purchase by children, nor do we market to children. LOANHOOD does not knowingly collect personal data from children. If you have reason to believe that a child under the age of 18 has provided personal data to the Company through the website please contact us and we will endeavour to delete that information from our databases.

  1. Updates to Our Online Privacy Notice

We may update this Notice periodically and without prior notice to you to reflect changes in our personal data practices or relevant laws. We will post the updated version and indicate at the top of the notice when it was most recently updated.

  1. How to Contact Us

If you have any questions or comments about this Notice or any issue relating to how we collect, use, or disclose personal data, or if you would like us to update information we have about you or your preferences, you may contact us:

By email at:

In writing at:


10 Danum Drive, York, YO10 4LQ